Pokémon GO – A New Opportunity for Marketers
Pokémon GO – A New Opportunity for Marketers The world of gaming has not been the same since July 6, the day Pokémon GO was launched. Within days of its launch, it started setting new records. Here’s one – within a week of its US launch, it had over 65 million registered users. Besides gamers,… Continue reading Pokémon GO – A New Opportunity for Marketers
Data is Most Important Item on Restaurants Menu Today
Data is Most Important Item on Restaurants Menu Today The restaurant menu is the powerful selling tool for your restaurant and acts as the foundation of your customer experience. Which is the single most important ingredient in today’s restaurant business? Data is most important item on a restaurant menu today. Know more about how restaurants… Continue reading Data is Most Important Item on Restaurants Menu Today
5 Steps for Effective Customer Journey Mapping
Creating a perfect customer journey map can enable your customer support team to focus more on particular issues rather than problems brought on by a less personalized customer journey. Definition: A customer’s journey is a map that tracks the buyer’s experience. The starter’s block is the point of the first contact with the seller, the… Continue reading 5 Steps for Effective Customer Journey Mapping
How to Implement Multi Touch Attribution Modeling?
How to Implement Multi Touch Attribution Modeling? So does your Enterprise need a multi channel attribution strategy? Without doubt. We could extend a dozen reasons but here are two of them – the online and digital worlds have made a customer’s journey complex, different channels such as social media, for example, affect buying decisions in… Continue reading How to Implement Multi Touch Attribution Modeling?
Marketers: Shed Desktop Mindset, Mobile is The Tool of Customer Acquisition
Marketers: Shed Desktop Mindset, Mobile is The Tool of Customer Acquisition In 2017, approx. 197 billion mobile apps were downloaded from app stores. This type of app store competition, integrated with faster technology development in the industry, makes new customer acquisition more complicated for app advertisers. Earlier this week, PayPal’s Director of Mobile Commerce Rob… Continue reading Marketers: Shed Desktop Mindset, Mobile is The Tool of Customer Acquisition
Is Combining Marketing Mix Modeling with Attribution Modeling the Way Forward?
How to Combine Marketing Mix Modeling with Attribution Modeling? For decades, traditional marketers faced a challenge while allotting their marketing budgets among various marketing channels. Today, with the advent of digital modes of communication such as television and the Internet, as well as computing devices of all kinds, that job’s got even more taxing. “Effective… Continue reading Is Combining Marketing Mix Modeling with Attribution Modeling the Way Forward?
Why Adaptive Personalization is Getting Critical for Business
Why Adaptive Personalization is Getting Critical for Business? Way back in 2010, one of the conclusions of the IBM ‘Global CEO Study’ was the acknowledgment by 88% of CEOs that their priority was to get their businesses closer to customers in the next five years. Yet here we are, at the start of 2016, and… Continue reading Why Adaptive Personalization is Getting Critical for Business
Why Your Business Needs Emotion-based Customer Segmentation
Why Your Business Needs Emotion-based Customer Segmentation An article published in the Harvard Business Review (HBR) recently citing fresh research tries to initiate renewed debate on the importance of customer emotions in a marketing ecosystem. It calls for enterprises to pursue emotional connections as a science, and a strategy. Co-authored by Scott Magids and Alan… Continue reading Why Your Business Needs Emotion-based Customer Segmentation