Understanding The Basics of Business Rules and Rules Engine
Understanding business rules and rules engine (Business Rules Engines BREs) A few posts earlier, I had spoken of operationalizing data analytics and some of its crucial components. While I have already touched upon how to build a customer database and how to draw up a prospects list, today, I shall be talking about the crucial ingredients that… Continue reading Understanding The Basics of Business Rules and Rules Engine
How to Build A Right Prospects List for Your Business
In my previous blog post, we learned how to build a customer profile database, and the challenges while doing so. Taking off from there, today, I shall explain how to go about making a prospects list. Definition: A prospects list is a place very much like a catalog of those people or companies most likely to… Continue reading How to Build A Right Prospects List for Your Business
How to Build a Customer Profile Database
How to Build a Customer Profile Database? As I had promised in my previous post, I start today’s post by explaining how an Enterprise can operationalize analytics. The biggest challenge before any Enterprise, be it a B2B or B2C company, is – getting to know the customer. This is the first of the six important… Continue reading How to Build a Customer Profile Database
Google’s Experiment with Retail Grocery – Will Traditional Players Survive?
This line in a news report in London’s The Guardian – First they (Google) came for your search, then they came for your phone, now they want your groceries – seems like a wake-up call for retail grocers. The report was about the search major announcing that Google Express, the company’s delivery service, would start delivering fresh fruits and… Continue reading Google’s Experiment with Retail Grocery – Will Traditional Players Survive?
How to Use Retail Analytics to Save Your Store?
Reports of retail stores shutting down in the United States and elsewhere are coming in almost every week, leading to some analysts painting a doomsday scenario for this sector. A few others have labelled it, ‘Retail Apocalypse’. But it need not be so. Analytics can save the day for you, indeed give you an edge,… Continue reading How to Use Retail Analytics to Save Your Store?
How to Use Retail Data Analytics for Customer Retention?
How to Use Retail Data Analytics for Customer Retention? There used to be a time not so long ago when shopping was a flat, unidimensional experience. There was the retailer and there was the customer. The first had something to offer; the latter could either take it or leave it. Somewhere in this equation, there… Continue reading How to Use Retail Data Analytics for Customer Retention?