The Why, What and How of Composable Data and Analytics
The deployment of composable data and analytics is the new trend today. It is a process that allows organizations to combine and use analytics capabilities from multiple data sources across the enterprise to make more informed, intelligent and, most importantly, faster decisions.
Sentiment Analysis Tools: How to Select the Right One for Businesses
It is often helpful to review the sentiments of your consumers when analyzing a business. Analyzing buyer sentiments is to ensure that the perceptions others have of your brand are the same as the ones you believe they should be. Any industry can use sentiment analysis, including finance, retail, hospitality, and technology, using either the available tools or developing it in-house.
Express Analytics Launches Analytics CDP to Help Merchants in 3rd-party cookies
Express Analytics launched an Analytical Customer Data Platform at eTail West 2022 to address the need of retailers
How Customer Lifetime Value (CLV) is Important for Your Business
Understanding and knowing what your business needs means knowing your customer lifetime value. Knowing more about it will enable you to plan for growth. Start by measuring and defining this value as early as possible in your business. In one sentence, customer lifetime value (CLV) refers to the total amount of money a customer will spend with your business if they continue to buy from you on an ongoing basis.
The Role of Artificial Intelligence in Customer Experience
Customer service is one area where artificial intelligence (AI) can be utilized to the utmost. Businesses that value customer service should integrate AI into their strategies to make customer service better. Tools like these can be found online and can be used to facilitate customer interaction while the buyers browse websites, make purchases, and communicate with businesses via social media platforms.
Customer Lifetime Value Analytics to Improve Customer Acquisition of A Retail Chain
Customer Lifetime Value (CLV) is a system of metrics used to determine how valuable a customer is to a business over the course of their relationship. CLV can be captured by three major metrics, each of which is vital to creating a value profile.
What is Marketing Mix Modeling (MMM) and How Does It Work?
Marketing Mix Modeling is a technique for estimating the effects of marketing variables on customer behavior based on mathematical and statistical techniques. The Marketing Measurement Model analyzes the past and predicts the future implications of marketing decisions using statistical and analytical tools.
Everything You Need To Know About XOps
There's a new buzzword in town, one that made it to the Gartner's list of key trends, too. Called XOps, it's roots lie in Development and Operations (DevOps). While DevOps falls short of achieving full automation, XOps, an umbrella term is used for a combination of IT tech. The ability to relate to customers in multiple segments is crucial for maximizing customer benefits. By analyzing data sets of similar customers, a class of artificial intelligence called machine learning can determine the most valuable customer segments. By using machine learning, customers can be segmented automatically since manual segmentation can take months or years.