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Artificial Intelligence

Machine Learning Solutions For Cold Start Problem In Recommender Systems

Study the past to know the future – Confucius While building product recommenders, the cold start is one of the biggest challenges that developers face, in addition to others such as data scarcity, scalability, and diversity. Synonymous with the failure of a car engine to

| 30 Jul 2021

The Use Of Machine Learning In Marketing: Saving Cost of Customer Acquisition

Marketers are increasingly finding machine learning (ML) an ally in their work. Although a new entrant here as compared to other fields, the use of commercial machine learning in digital marketing has started to reduce wasteful expenditure and resources considerably. The

| 18 Jan 2021

The Emergence Of Commercial Artificial Intelligence in Business Intelligence

Even as global businesses continue to embrace big data and data analytics, the challenge many faces is: how to derive the most value from the big data. The latter refers to very large sets of data that cannot be handled with traditional methods. With artificial intellige

| 26 Oct 2020

Using Artificial intelligence to Sense Buyer Intent

Some months ago, booking.com joined the ginger group of brands to combine artificial intelligence with mobile to get a heads-up in anticipating a customer’s purchase intent. Booking.com app users now not only receive instant booking access to a destination with a single

| 28 Dec 2018

Personal Voice Assistants at the Workplace – An Idea Whose Time has Come?

Increasingly, more and more people and even companies have started to come around to the view that personal voice assistants have to move into an Enterprise environment. Some feel such business agents can be of great use in verticals, and of course, for specific roles wit

| 15 Aug 2018

Is It Time for Smart Personal Assistants to Move from Home to Business?

The introduction and adoption of Intelligent Personal Assistants (IPA) such as Google Assistant, Apple Siri, and Amazon Alexa have, to some degree, changed a customer`s journey. It`s over 7 years since the advent of the first IPA, so it would be the right time to ask th

| 31 Jul 2018

How Natural Language Processing is Helping Democratize Business Intelligence

In the 1st part, we looked at the various stages of development of NLP, and its uses, especially in search. In the 2nd and final part of the blog post, we will look at how exactly is NLP used in BI, and the hurdles it still faces. A minuscule percentage of those in the bus

| 29 Jan 2018

The State Of Natural Language Processing Today

Readers of this blog may have realized that Natural Language Processing (NLP) was missing from our ‘5 Data Analytical Trends To Watch For in 2018’ post. Our in-house team of predictive data analysts says it lost out to the other trends by a narrow margin. But that in no

| 11 Jan 2018

How Machines are Learning from Customers and Predicting Human Behavior

Customers leave behind an incomprehensible amount of data while they go about shopping. Making sense of that data and reacting in real-time are the two things that will keep companies one step ahead of their customers (and competition) in the present-day customer-centri

| 13 Dec 2017