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cdp

Here’s how we helped a retailer win the Buy Box on Amazon

We were approached by an online retailer who wanted to: 1) Assistance in “winning” the crucial Buy Box on Amazon 2) To figure out whether the company would find it difficult to place an order from a potential buyer once it (the client) lost the Buy Box Here's how we helped the retailer.

| 01 May 2021

What Is A Customer Data Platform & How Do You Select The Right One?

A customer data platform (CDP) is software that unifies data. With it on top of your MarTech stack, A CDP enables you to manage your customer experience at all point of contact - marketing, customer service, and product. Marketers can build 360-degree customer profiles, analyze data and get "real" results using this platform.

| 16 Apr 2021

Your Guide in Selecting the Right CDP

How to choose CDP | Selecting the Right CDP Platform Software for your business Of late, a buzzword in marketing and analytics circles is CDP or Customer Data Platform. Chief Marketing Officers now have this new weapon in their arsenal to serve customers in an even bette

| 11 Apr 2019