Recommendation Engine

What is a Recommendation Engine and How Does it Work?

In today’s digital world, a recommendation engine is one of the most powerful tools for marketing. A recommender system is nothing but an information filtering system composed of machine learning algorithms that predict a given customer’s ratings or preferen

| 24 Apr 2019

How Recommendation Engines are Getting More Sophisticated

In the first part of this blog, we read how using market basket analytics in a better way, small and medium retailers, too, can stay ahead of the competition by upselling or cross-selling. Today, we will look at just what goes on under the hood. One of the ways of using

| 25 Feb 2019