How AI is Changing Business Intelligence: Expert Insights
The ever-illustrious pace of the contemporary business scenario embraces immense volumes of data that come from sources and engagements of organizations. Increasingly, such organizations are seeking to understand these complexities and convert them into actionable insigh
Prasanna Chitanand | 11 Oct 2024
How to Get a 360-Degree View of Customers with AI and Data?
The customer experience landscape has changed drastically. You cannot satisfy your customers with just traditional marketing elements. People don’t simply need personalization; they need it. Large volumes of data are created and scattered across all these channels. How
Prasanna Chitanand | 18 Sep 2024
Machine Learning: The Key to Modern Customer Profiling
A Forbes report states that 80-85% of enterprise businesses are investing in AI solutions at present. AI is a machine’s capability to replicate intelligent human characteristics by taking a set of entries into account and processing that data to deliver preferred results
Vinayak Ghule | 09 Sep 2024
Top 10 AI Trends That Will Transform Your Businesses
AI has wrapped up traditional business methodologies and created a road map where success meets analytics. This technology is refurbishing the business with its high-powered, laser-accurate data. The article aims at providing valuable insights on the capabilities of AI t
Vinayak Ghule | 09 Aug 2024
7 Easy Ways to Use AI in Content Marketing Right Now
Creating relevant and engaging content by keeping marketing goals and the audience’s needs in mind is not an easy job. Moreover, preparing a content strategy and sticking to a regular publishing schedule can be challenging for businesses with limited resources and time.
Prasanna Chitanand | 18 Jun 2024
Why AI Matters in Email Marketing Success: A Comprehensive Insight
Marketing is the major region of business operations where it is said that artificial intelligence is expected to bring crucial change. According to McKinsey, in addition to sales, it is another business department where it will have a major financial impact. As for email
Prasanna Chitanand | 17 May 2024
Growth of Customer Segmentation Analytics with GenAI and ML
The best way to turn your audiences into loyal and valued customers is approaching them at the valid time, at the valid place, with the valid and relevant message. Still many marketing-led businesses don’t have access to complete data to support this fundamental concept
Prasanna Chitanand | 09 May 2024
How to Transform Visual Marketing using Machine Learning
Marketers spend much time understanding how to use visual media to enjoy the benefits provided by visual marketing. They have to set up a suitable ML solution to solve their marketing problems. AI and ML technologies can offer a regularly updated view of the present needs
Prasanna Chitanand | 23 Apr 2024
What is Named Entity Recognition (NER): Benefits, Use Cases
Named Entity Recognition (NER) is a field of computer science and natural language processing that deals with the identification and classification of named entities in text. The aim is to automatically extract information from unstructured text such as people's names, of organizations, locations, and so on.
Express Analytics | 01 Jul 2022
