Marketing Analytics

Role of Social Media, Data Analytics in (Loksabha) General Elections 2014 in India

Role of Social Media, Data Analytics in (Loksabha) General Elections 2014 in India (Our objective through this article is to provide insights through the use of data analytics and social media for  informed decision making.) Recently 16th (Loksabha) General elections were conducted in India. They were conducted in 9 phases across the country. Even before the elections were… Continue reading Role of Social Media, Data Analytics in (Loksabha) General Elections 2014 in India

What is Digital Marketing?

What is digital marketing? Some of you must be aware of the recently held general elections in India. The results are out to see. There is much more to learn from the results. While I don’t intend to talk about political learning, my focus is going to be on the use of social media and… Continue reading What is Digital Marketing?

What is Dimensional Modeling?

What is Dimensional Modeling Profile Dimension (aka Junk Dimension aka Mystery Dimension) Hello readers! I hope you all are enjoying the colorful spring! This time I am going to tell you a story about a new friend of mine, who lives on the Main Street of the Dimensional Modeling town and goes by a whole bunch… Continue reading What is Dimensional Modeling?

Naming Conventions: What is a Name in Database Design?

Marketing is Strategy and Strategy is Destiny

How Marketing is Strategy and Strategy is Destiny? In an article in the December 2013 issue of the Harvard Business Review, Author Professor Niraj Dawar argues that today upstream activities – such as sourcing, production, and logistics – are being commoditized or outsourced, while downstream activities aimed at reducing consumer’s costs and risks are emerging… Continue reading Marketing is Strategy and Strategy is Destiny

Getting Started with Outsourced Marketing Analytics

Experimenting and Optimizing with the Email Content

Experimenting and Optimizing with the Email Content Experimenting and optimizing with the email content. Once you have identified the customer segment that you want to target, the next monumental task in front of the direct marketing folks is to grab the attention of the audience and keep it on the message that you want to… Continue reading Experimenting and Optimizing with the Email Content