Everything You Need to Know About Time Series Analysis – A Primer
Is there a way of knowing when a commodity's price has increased? Yes, one can compare the price of a commodity over a period of time. In time series, observations are arranged according to successive periods. A time series is an arrangement of data according to their time of occurrence. Using time as a reference point here is a way of relating the whole phenomenon to appropriate points in time, where time is measured in days, months, or even years.
Express Analytics | 09 Nov 2021
12 Proactive Strategies to Reduce Customer Churn Rate
For businesses, high churn rates and retaining customers are huge challenges. Churn can be reduced by identifying and addressing the reasons customers leave. Another strategy is to work with customers who are about to leave to understand why, and so be proactive in reducing churn. As part of this post, we examine the causes of high churn as well as strategies available for dealing with it.
Express Analytics | 25 Oct 2021
How can Attribution Models Improve Your Online Marketing?
The attribution model identifies how credit is assigned to touchpoints within the customer journey that lead to conversions for sales and conversions. In data analytics, for instance, the last interaction model gives 100% credit to the last touch points. immediately before a sale. By contrast, first interaction models give 100% credit to touchpoints that lead to conversions. The benefits of marketing attribution includes optimized marketing spend, increased personalization and improved RoI.
Hemant Warudkar | 13 Oct 2021
Role of Prescriptive Analytics in Business Decision Making
Taking a systematic approach to analytics is one of the most important skills any large business should develop. Making the right decisions can be challenging for businessmen, especially if there is limited data available to support the decision. But there are technologies, tools, and techniques that can assist in this process. By analyzing historical data and aggregating it, predictive analytics can forecast future outcomes. It is often referred to as the "proactive component" of data analytics. Nevertheless, there is another technique that is being adopted nowadays by businesses as part of their decision-making process, and that is prescriptive analytics. It provides recommendations or insights that will allow business leaders to make better, quicker decisions in order to maximize the value of their data.
Express Analytics | 08 Oct 2021
The Complete Guide to Understanding Data Reporting
Raw data needs to be processed and presented in order to make use of the data. The collected information is stored in databases, but it must be processed to extract its value. Data reporting, not to be confused with data analytics, involves the use of various tools to define and store data, as well as the monitoring of trends, the collection process, and overall performance.
Express Analytics | 10 Sep 2021
How Customer Journey Map is Turning Data into a Winning Customer Experience
A customer journey map can help you create a better customer experience. Such a map focuses on the customer's needs rather than your product. It assists customers in understanding their buying journey through a series of interactive tools.
Express Analytics | 01 Sep 2021
3rd-party Cookie Age is (almost) Over: What Advertisers and Marketers Are Doing
The writing is on the wall. The 3rd-party cookie will be discarded eventually due to the growing pressures to maintain an individual's privacy. You might as well start considering alternatives if your advertising and marketing strategies rely on such cookies. Alternatives are being explored by Google and the industry. In the meantime, the best thing you can do is to monitor the market to see what happens.
Prasanna Chitanand | 24 Aug 2021
How to Get Insights from Customer Data Platform (CDP)?
In this post, we will discuss how you can use data-based insights from a CDP to boost business growth, improve operations, generate new revenue, improve customer relationships, and enhance product development.
Hemant Warudkar | 17 Aug 2021
How to Analyze and Predict the Behavior of Consumers
The power of data analytics has enabled some businesses to predict consumer behavior by analyzing past purchases, search histories, and social media profiles. Businesses that are able to predict customer behavior accurately will have an advantage over their competitors.
Hemant Warudkar | 10 Aug 2021
