How Customer Journey Map is Turning Data into a Winning Customer Experience
A customer journey map can help you create a better customer experience. Such a map focuses on the customer's needs rather than your product. It assists customers in understanding their buying journey through a series of interactive tools.
Express Analytics | 01 Sep 2021
3rd-party Cookie Age is (almost) Over: What Advertisers and Marketers Are Doing
The writing is on the wall. The 3rd-party cookie will be discarded eventually due to the growing pressures to maintain an individual's privacy. You might as well start considering alternatives if your advertising and marketing strategies rely on such cookies. Alternatives are being explored by Google and the industry. In the meantime, the best thing you can do is to monitor the market to see what happens.
Prasanna Chitanand | 24 Aug 2021
How to Get Insights from Customer Data Platform (CDP)?
In this post, we will discuss how you can use data-based insights from a CDP to boost business growth, improve operations, generate new revenue, improve customer relationships, and enhance product development.
Hemant Warudkar | 17 Aug 2021
How to Analyze and Predict the Behavior of Consumers
The power of data analytics has enabled some businesses to predict consumer behavior by analyzing past purchases, search histories, and social media profiles. Businesses that are able to predict customer behavior accurately will have an advantage over their competitors.
Hemant Warudkar | 10 Aug 2021
What You Need to Know About Ecommerce Analytics Tools
What You Need to Know About Ecommerce Analytics Tools Ecommerce analytics tools are not all created equally, but they do provide you with the ability to understand and utilize the data that is being collected on your website. In order to make the most of your budget, you
Prasanna Chitanand | 04 Aug 2021
5 Criteria to Help You Select the Right Marketing Analytics Solution
5 Criteria to Help You Select the Right Marketing Analytics Solution Without a doubt, data analytics has become a very important tool in every marketer’s arsenal. Studies have shown that on average, 12% of the total marketing budgets in 2016 were allocated to analytics by
Express Analytics | 02 Aug 2021
What is Data Wrangling? What are the Steps in Data Wrangling?
What is Data Wrangling? Data wrangling, also known as data blending or data remediation, is the practice of converting and then plotting data from one “raw” form into another. The aim is to make it ready for downstream analytics. Often in charge of this is a data wrangler
Express Analytics | 30 Jul 2021
Analyzing Dynamic Consumer Behavior? ML-based Predictive Analytics Gives Retailers An Edge
ML-based Predictive Analytics Gives Retailers An Edge With copious amounts of data coming in daily in retail, it has become clear that in order to maximize its analytical value and to tackle the complex dynamic consumer behavior, traditional predictive analytical techniq
Express Analytics | 30 Jul 2021
Machine Learning Solutions for Cold Start Problem in Recommender Systems
Study the past to know the future – Confucius. While building product recommenders, the cold start is one of the biggest challenges that developers face, in addition to others such as data scarcity, scalability, and diversity. Read this blog to know more about Machine L
Express Analytics | 30 Jul 2021
