How Customer Segmentation can be Used in Product Development
How customer segmentation can be used in product development? Customer segmentation is a well-known marketing strategy to attract leads, but one of its uses is also for new product development. Customer segmentation can be a tool for market entry strategy to identify potential customers, if any, for a new product or service. As a business,… Continue reading How Customer Segmentation can be Used in Product Development
Hemant Warudkar | 11 Feb 2021
How Cohort Analysis is Useful for Marketers?
How Cohort Analysis is Useful for Marketers? A few months ago, we had written about the many ways in which cohort analysis can help businesses retain customers. In fact, as compared to other forms of data analytics, cohort analysis is one of the easy ways for a business to run an experiment or do A/B… Continue reading How Cohort Analysis is Useful for Marketers?
Hemant Warudkar | 02 Feb 2021
Use of Machine Learning In Marketing: Saving Cost of Customer Acquisition
Use of Machine Learning In Marketing: Saving Cost of Customer Acquisition Marketers are increasingly finding machine learning (ML) an ally in their work. Although a new entrant here as compared to other fields, the use of commercial machine learning in digital marketing has started to reduce wasteful expenditure and resources considerably. Know more about the… Continue reading Use of Machine Learning In Marketing: Saving Cost of Customer Acquisition
Hemant Warudkar | 18 Jan 2021
Graph Analytics: Reasons Why More Businesses are Adopting It
Graph Analytics: Reasons Why More Businesses are Adopting It Studies show that between 2019 and 2020, a sizeable number of businesses adopted graph-related technologies. Indeed, one such report has predicted that the global graph analytics market size was expected to grow from US$584 million in 2019 to US$2,522 million by 2024. This was at a… Continue reading Graph Analytics: Reasons Why More Businesses are Adopting It
Hemant Warudkar | 23 Nov 2020
The Rise of Commercial Artificial Intelligence in BI
The Rise of Commercial Artificial Intelligence in BI Even as global businesses continue to embrace big data and data analytics, the challenge many faces is: how to derive the most value from the big data. The latter refers to very large sets of data that cannot be handled with traditional methods. With artificial intelligence (AI)… Continue reading The Rise of Commercial Artificial Intelligence in BI
Hemant Warudkar | 26 Oct 2020
Even A B2B Business Needs A Customer Data Platform
Even A B2B Business Needs A B2B Customer Data Platform Unlike a B2C company, a B2B company has companies and businesses, not individuals as customers. Not only that, a B2B enterprise has to deal with a lengthy and often intricate buying cycle involving multiple departments. Sales is never a straightforward, one-on-one process here. Hence, if… Continue reading Even A B2B Business Needs A Customer Data Platform
Hemant Warudkar | 19 Oct 2020
