How Cohort Analysis is Useful for Marketers?
How Cohort Analysis is Useful for Marketers? A few months ago, we had written about the many ways in which cohort analysis can help businesses retain customers. In fact, as compared to other forms of data analytics, cohort analysis is one of the easy ways for a business t
Hemant Warudkar | 02 Feb 2021
Use of Machine Learning In Marketing: Saving Cost of Customer Acquisition
Use of Machine Learning In Marketing: Saving Cost of Customer Acquisition Marketers are increasingly finding machine learning (ML) an ally in their work. Although a new entrant here as compared to other fields, the use of commercial machine learning in digital marketing
Hemant Warudkar | 18 Jan 2021
5 Key Data Analytics Trends for 2021
5 Key Data Analytics Trends for 2021 2020 was a year when the COVID-19 pandemic shook up the world of business and commerce, adversely affecting almost every sector save data analytics. In the new year, the pandemic will continue to remain on everybody’s minds, despite va
Hemant Warudkar | 25 Dec 2020
Visualizing Customer Journey Using Sankey Diagram
Visualizing Customer Journey Using Sankey Diagram Customer journey mapping is the visual process of plotting a customer’s journey and analyzing their interactions with a brand. This helps companies look at their business from the customer’s viewpoint. That, in turn, helps
Hemant Warudkar | 23 Dec 2020
Graph Analytics: Reasons Why More Businesses are Adopting It
Graph Analytics: Reasons Why More Businesses are Adopting It Studies show that between 2019 and 2020, a sizeable number of businesses adopted graph-related technologies. Indeed, one such report has predicted that the global graph analytics market size was expected to grow
Hemant Warudkar | 23 Nov 2020
Data Analytics for Small Business: Here’s Why SMEs Must Adopt It
Data Analytics for Small Business: Here’s Why SMEs Must Adopt It A new report based on a survey of small and medium-sized enterprises (SMEs) by the Singapore Institute of Technology and the Institute of Singapore Chartered Accountants has come as an eye-opener. The r
Hemant Warudkar | 02 Nov 2020
The Rise of Commercial Artificial Intelligence in BI
The Rise of Commercial Artificial Intelligence in BI Even as global businesses continue to embrace big data and data analytics, the challenge many faces is: how to derive the most value from the big data. The latter refers to very large sets of data that cannot be handled
Hemant Warudkar | 26 Oct 2020
Even A B2B Business Needs A Customer Data Platform
Even A B2B Business Needs A B2B Customer Data Platform Unlike a B2C company, a B2B company has companies and businesses, not individuals as customers. Not only that, a B2B enterprise has to deal with a lengthy and often intricate buying cycle involving multiple departmen
Hemant Warudkar | 19 Oct 2020
What is A Recommender System? A Primer
ML algorithms are used to run recommender systems, which filter information based on a customer's ratings or preferences. Recommendation engines are helpful in reducing the challenge of information overload in e-commerce. Amazon and Netflix were first to popularize recommender systems. However, you can now find recommendations in almost every corner of the digital world, from Facebook posts, Instagram stories, YouTube videos, to food delivery services and e-commerce sites. Today, more and more companies are able to develop and deploy recommender systems thanks to cost-effective and easily accessible software.
Hemant Warudkar | 10 Oct 2020
