Graph Analytics: Reasons Why More Businesses are Adopting It
Graph Analytics: Reasons Why More Businesses are Adopting It Studies show that between 2019 and 2020, a sizeable number of businesses adopted graph-related technologies. Indeed, one such report has predicted that the global graph analytics market size was expected to grow from US$584 million in 2019 to US$2,522 million by 2024. This was at a… Continue reading Graph Analytics: Reasons Why More Businesses are Adopting It
Hemant Warudkar | 23 Nov 2020
The Rise of Commercial Artificial Intelligence in BI
The Rise of Commercial Artificial Intelligence in BI Even as global businesses continue to embrace big data and data analytics, the challenge many faces is: how to derive the most value from the big data. The latter refers to very large sets of data that cannot be handled with traditional methods. With artificial intelligence (AI)… Continue reading The Rise of Commercial Artificial Intelligence in BI
Hemant Warudkar | 26 Oct 2020
Even A B2B Business Needs A Customer Data Platform
Even A B2B Business Needs A B2B Customer Data Platform Unlike a B2C company, a B2B company has companies and businesses, not individuals as customers. Not only that, a B2B enterprise has to deal with a lengthy and often intricate buying cycle involving multiple departments. Sales is never a straightforward, one-on-one process here. Hence, if… Continue reading Even A B2B Business Needs A Customer Data Platform
Hemant Warudkar | 19 Oct 2020
What is A Recommender System? A Primer
ML algorithms are used to run recommender systems, which filter information based on a customer's ratings or preferences. Recommendation engines are helpful in reducing the challenge of information overload in e-commerce. Amazon and Netflix were first to popularize recommender systems. However, you can now find recommendations in almost every corner of the digital world, from Facebook posts, Instagram stories, YouTube videos, to food delivery services and e-commerce sites. Today, more and more companies are able to develop and deploy recommender systems thanks to cost-effective and easily accessible software.
Hemant Warudkar | 10 Oct 2020
Building A Recommender System – A Primer: Part 2
Building A Recommender System In Machine Learning – A Primer : Part 2 In Part One of this post, you read about what is a recommender system in Machine Learning, the different classes, and the steps involved in building a recommendation engine. In this second and last post, we shall now talk about how to build… Continue reading Building A Recommender System – A Primer: Part 2
Hemant Warudkar | 09 Oct 2020
Remarketing: Strategically Targeting Your Customers
What is remarketing? Remarketing is how you connect with people who have earlier interacted with your Site or mobile app. Although the word is used interchangeably with retargeting, both denote different plans of action. Retargeting is a sub-discipline of remarketing that uses cookies for existing campaigns to better target potential customers. Remarketing, on the other… Continue reading Remarketing: Strategically Targeting Your Customers
Hemant Warudkar | 01 Sep 2020
How to Manage Dynamic Pricing in COVID-19
The COVID-19 pandemic and how it has affected business The COVID-19 pandemic has thrown the business world off of its’ axis. The virus has disrupted global productivity, manufacturing, service activities, and supply chains. How to manage dynamic pricing in COVID-19? With the major services that form the backbone of the business world out of commission,… Continue reading How to Manage Dynamic Pricing in COVID-19
Hemant Warudkar | 24 Aug 2020
