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Marketers: Shed Desktop Mindset, Mobile is The Tool of Customer Acquisition

Marketers: Shed Desktop Mindset, Mobile is The Tool of Customer Acquisition In 2017, approx. 197 billion mobile apps were downloaded from app stores. This type of app store competition, integrated with faster technology development in the industry, makes new customer acquisition more complicated for app advertisers. Earlier this week, PayPal’s Director of Mobile Commerce Rob… Continue reading Marketers: Shed Desktop Mindset, Mobile is The Tool of Customer Acquisition

Is Combining Marketing Mix Modeling with Attribution Modeling the Way Forward?

How to Combine Marketing Mix Modeling with Attribution Modeling? For decades, traditional marketers faced a challenge while allotting their marketing budgets among various marketing channels. Today, with the advent of digital modes of communication such as television and the Internet, as well as computing devices of all kinds, that job’s got even more taxing. “Effective… Continue reading Is Combining Marketing Mix Modeling with Attribution Modeling the Way Forward?

Why Adaptive Personalization is Getting Critical for Business

Why Adaptive Personalization is Getting Critical for Business? Way back in 2010, one of the conclusions of the IBM ‘Global CEO Study’ was the acknowledgment by 88% of CEOs that their priority was to get their businesses closer to customers in the next five years. Yet here we are, at the start of 2016, and… Continue reading Why Adaptive Personalization is Getting Critical for Business

Why Your Business Needs Emotion-based Customer Segmentation

Why Your Business Needs Emotion-based Customer Segmentation An article published in the Harvard Business Review (HBR) recently citing fresh research tries to initiate renewed debate on the importance of customer emotions in a marketing ecosystem. It calls for enterprises to pursue emotional connections as a science, and a strategy. Co-authored by Scott Magids and Alan… Continue reading Why Your Business Needs Emotion-based Customer Segmentation

The Many Benefits of Customer Segmentation

How to Build A Right Prospects List for Your Business

In my previous blog post, we learned how to build a customer profile database, and the challenges while doing so. Taking off from there, today, I shall explain how to go about making a prospects list. Definition: A prospects list is a place very much like a catalog of those people or companies most likely to… Continue reading How to Build A Right Prospects List for Your Business

How to Build a Customer Profile Database

How to Build a Customer Profile Database? As I had promised in my previous post, I start today’s post by explaining how an Enterprise can operationalize analytics. The biggest challenge before any Enterprise, be it a B2B or B2C company, is – getting to know the customer. This is the first of the six important… Continue reading How to Build a Customer Profile Database

The What, Why and How of Operationalizing Analytics

Google’s Experiment with Retail Grocery – Will Traditional Players Survive?

This line in a news report in London’s The Guardian – First they (Google) came for your search, then they came for your phone, now they want your groceries – seems like a wake-up call for retail grocers. The report was about the search major announcing that Google Express, the company’s delivery service, would start delivering fresh fruits and… Continue reading Google’s Experiment with Retail Grocery – Will Traditional Players Survive?