What is Dimensional Modeling?
What is Dimensional Modeling Profile Dimension (aka Junk Dimension aka Mystery Dimension) Hello readers! I hope you all are enjoying the colorful spring! This time I am going to tell you a story about a new friend of mine, who lives on the Main Street of theĀ Dimensional Modeling town and goes by a whole bunch… Continue reading What is Dimensional Modeling?
Hemant Warudkar | 12 May 2014
Segmentation: An Important Marketing Strategy
Segmentation is an important marketing strategy In the current hyper-competitive business environment, understanding customersā changing tastes and purchasing behavior is extremely important! Companies that do not track changing consumer wants and needs have seen a decline in their fortune. KODAK is just one but a very good example to underline this point. Failure of understanding… Continue reading Segmentation: An Important Marketing Strategy
Hemant Warudkar | 27 Mar 2014
Marketing is Strategy and Strategy is Destiny
How Marketing is Strategy and Strategy is Destiny? In an article in the December 2013 issue of the Harvard Business Review, Author Professor Niraj Dawar argues that today upstream activities – such as sourcing, production, and logistics – are being commoditized or outsourced, while downstream activities aimed at reducing consumer’s costs and risks are emerging… Continue reading Marketing is Strategy and Strategy is Destiny
Hemant Warudkar | 17 Feb 2014
The Process of Segmentation
What is the Process of Segmentation? To operate systematically and effectively, growing companies shift their focus towards a particular set of audiences who are almost a replica of their present audiences, not a wide range of potential audiences. The question I attempt to answer in this post: Is there a scientific way of process of… Continue reading The Process of Segmentation
Hemant Warudkar | 18 Aug 2013
Experimenting and Optimizing with the Email Content
Experimenting and Optimizing with the Email Content Experimenting and optimizing with the email content. Once you have identified the customer segment that you want to target, the next monumental task in front of the direct marketing folks is to grab the attention of the audience and keep it on the message that you want to… Continue reading Experimenting and Optimizing with the Email Content
Hemant Warudkar | 30 Jul 2013
