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What Is Machine Learning And Machine Learning Techniques : A Complete Guide

What Is Machine Learning And Machine Learning Techniques : A Complete Guide By: Anubhav Sarkar and Mehar Singh Gambir The process of analyzing data and finding patterns in it to be used for meeting business goals is a generalized way of defining data analytics. But with t

| 09 Jun 2021

Conducting Social Media Sentiment Analysis: A Working Example

Before we launch into why conducting sentiment analysis of your brand on social media is important, and how to go about doing sentiment analysis with Python, here’s a quick lowdown on sentiment analysis itself. Why Sentiment Analysis? Till a few years ago, analyzing a cust

| 24 May 2021

A Comprehensive Guide To Predictive Analytics

A Comprehensive Guide To Predictive Analytics To predict means to forecast. So just imagine if a business, whose eventual aim is to make a profit, could foresee what lies ahead? Predictive analytics offers that scientific crystal ball. This form of analytics involves the

| 10 Mar 2021

How A B2C Customer Data Platform Can Deliver A Customer-centric Experience: A Complete Guide

This guide explains the concepts of a B2C Customer data platform (CDP) and predictive analytics, and how businesses, big and small, can benefit from these technologies. How a B2C CDP Customer Data Platform can deliver a customer-centric experience: read a complete guide

| 11 Dec 2020

Building A Recommender System – A Primer : Part 2

Post Written By: Shubham Patidar, Devendra Lohar, Niraj Harwate, Pankaj Katkar and Vinay Dabhade. In Part One of this post, you read about what is a recommender system, the different classes, and the steps involved in building one. In this second and last post, we shall no

| 09 Oct 2020

What Is Recommender System ? How To Build A Recommender System – A Primer

A recommender system is a compelling information filtering system running on machine learning (ML) algorithms that can predict a customer’s ratings or preferences for a product. A recommendation engine helps to address the challenge of information overload in the

| 24 Sep 2020

Common Pitfalls to Avoid in Your Big Data Project

Part 1 of this post looked at the definition of Big Data and its importance in data analytics. In this post, we will tell you how to go about implementing your Big Data project, and the pitfalls to avoid while doing so. Be it established or new enterprises, all of them ne

| 14 Jul 2019

How to Set Up and Find Success in Your Big Data analytics Project – A Primer

We at Express Analytics often get this question – how do we (a business) go about setting up our Big Data analytics project? Typically, we get this question from two types of businesses – those that are modernizing their data architectures, and those that have never had

| 13 Jun 2019

What is a Recommendation Engine and How Does it Work?

In today’s digital world, a recommendation engine is one of the most powerful tools for marketing. A recommender system is nothing but an information filtering system composed of machine learning algorithms that predict a given customer’s ratings or preferen

| 24 Apr 2019