Marketing is Strategy and Strategy is Destiny
How Marketing is Strategy and Strategy is Destiny? In an article in the December 2013 issue of the Harvard Business Review, Author Professor Niraj Dawar argues that today upstream activities – such as sourcing, production, and logistics – are being commoditi
The Process of Segmentation
What is the Process of Segmentation? To operate systematically and effectively, growing companies shift their focus towards a particular set of audiences who are almost a replica of their present audiences, not a wide range of potential audiences. The question I attempt t
Experimenting and Optimizing with the Email Content
Experimenting and Optimizing with the Email Content Experimenting and optimizing with the email content. Once you have identified the customer segment that you want to target, the next monumental task in front of the direct marketing folks is to grab the attention of the