Resources

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Customer Analytics

RFM Analysis: Understand Your Customers and Segmentation

Miscellaneous

Express Analytics Joins NVIDIA Inception

Miscellaneous

How Generative AI can Positively Impact Retail Stores

AI in Marketing

How AI is Changing Business Intelligence: Expert Insights

Miscellaneous

The Fusion of Data Quality and Generative AI: Crucial Insights

AI in Marketing

How to Get a 360-Degree View of Customers with AI and Data?

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Marketing is Strategy and Strategy is Destiny

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How Marketing is Strategy and Strategy is Destiny? In an article in the December 2013 issue of the Harvard Business Review, Author Professor Niraj Dawar argues that today upstream activities – such as sourcing, production, and logistics – are being commoditized or outsourced, while downstream activities aimed at reducing consumer’s costs and risks are emerging… Continue reading Marketing is Strategy and Strategy is Destiny

Hemant Warudkar | 17 Feb 2014

Getting Started with Outsourced Marketing Analytics

Hemant Warudkar | 11 Sep 2013

The Process of Segmentation

What is the Process of Segmentation? To operate systematically and effectively, growing companies shift their focus towards a particular set of audiences who are almost a replica of their present audiences, not a wide range of potential audiences. The question I attempt to answer in this post: Is there a scientific way of process of… Continue reading The Process of Segmentation

Hemant Warudkar | 18 Aug 2013

Experimenting and Optimizing with the Email Content

Experimenting and Optimizing with the Email Content Experimenting and optimizing with the email content. Once you have identified the customer segment that you want to target, the next monumental task in front of the direct marketing folks is to grab the attention of the audience and keep it on the message that you want to… Continue reading Experimenting and Optimizing with the Email Content

Hemant Warudkar | 30 Jul 2013