Growing Importance of Behavioral Data in Marketing
Growing Importance of Behavioral Data in Marketing Gone are the days when marketers would rely only on declarative data or self-reported data in their campaigns. Declarative is increasingly being replaced by behavioral data. According to the Interactive Advertising Bureau, data can be labeled by different elements such as its source, the relation between the user… Continue reading Growing Importance of Behavioral Data in Marketing
Hemant Warudkar | 02 Jul 2018
The Role of Digital Marketers in Mobile Data Analytics
Over the last few years, research after research has shown that marketers have started putting mobile, apps as well as mobile-friendly websites, at the forefront of their integrated marketing strategy. While new research has only underlined the importance of mobile devices in a marketing campaign, what was unexpected was that even on matters of marketing, IT teams seemed to have a leg up over their marketing counterparts.
Hemant Warudkar | 11 Mar 2018
Building an effective What-If Analysis Model
Data analytics need not stop at just looking in the rear-view mirror. 'What-If' analysis offers organizations a way of forecasting the future, with historical facts as the base. But your scenario modeling must be made efficient for best results.
Hemant Warudkar | 02 Nov 2017
Deploy Marketing Analytics for a Nimble, Fast Acting Organization
Deploy Marketing Analytics for a Nimble, Fast Acting Organization
Hemant Warudkar | 28 Sep 2017
Three Big Mistakes to Avoid in Marketing Analytics
It’s not enough merely to decide to implement data analytics for marketing your business, you need to also ensure its proper implementation to meet your objectives. That’s a job easier said than done. Once a company has embedded analytics in its marketing process, it’s very important not to lose track of the implementation, or else,… Continue reading Three Big Mistakes to Avoid in Marketing Analytics
Hemant Warudkar | 09 Mar 2017
