Marketing Analytics

Using Predictive Analytics To Drive Your Marketing – A Slideshow

Prediction using Neural Networks

Prediction Using Neural Networks  In the first part of this post, we discussed what neural networks prediction are, what the “artificial” component in them is, and how they are used in data science. Today we look at how they are used in predictive analytics. We will also a

Growing Importance of Behavioral Data in Marketing

Growing Importance of Behavioral Data in Marketing Gone are the days when marketers would rely only on declarative data or self-reported data in their campaigns. Declarative is increasingly being replaced by behavioral data. According to the Interactive Advertising Bureau

Growing Role of Finance Analytics in Banking

Growing Role of Finance Analytics in Banking With the rapid development of digital technology, banks have started to implement business analytics to automate their business processes, maintain customer satisfaction, and drive revenue. If ever there’s been a sector where a

The Growing Value of Finance Analytics

Growing Value of Finance Analytics Since data science went mainstream, financial institutions (FI), including banks have started adopting it, or should one say, adapting to it. Read all about the growing value of analytics in finance and in the financial market. Where fina

The Role of Digital Marketers in Mobile Data Analytics

Over the last few years, research after research has shown that marketers have started putting mobile, apps as well as mobile-friendly websites, at the forefront of their integrated marketing strategy. While new research has only underlined the importance of mobile devices in a marketing campaign, what was unexpected was that even on matters of marketing, IT teams seemed to have a leg up over their marketing counterparts.

Building an effective What-If Analysis Model

Data analytics need not stop at just looking in the rear-view mirror. 'What-If' analysis offers organizations a way of forecasting the future, with historical facts as the base. But your scenario modeling must be made efficient for best results.

Deploy Marketing Analytics for a Nimble, Fast Acting Organization

Deploy Marketing Analytics for a Nimble, Fast Acting Organization Two things are a must for marketing success today – Big Data and Analytics. A slideshow

Three Big Mistakes to Avoid in Marketing Analytics

It’s not enough merely to decide to implement data analytics for marketing your business, you need to also ensure its proper implementation to meet your objectives. That’s a job easier said than done.  Once a company has embedded analytics in its marketing process, it&#