How a North American manufacturer of lighting increased its revenue with CDP Oyster
A North American industry leader in lighting manufacturing and retailing was finding it difficult to optimize its email and direct mail marketing campaigns. The company needed a Customer Interaction Management (CIM) database that would integrate data from all sources and improve the open and click rates for catalogs and emails. By establishing processes to cleanse, standardize, and enrich the customer data, Express Analytics team created customer segments based on historical transactions and campaign responses.
Do Direct Mailers Still Work?
Direct mail marketing is any physical correspondence that you mail to your clients in hopes of getting them to patronize your business. Many businesses have moved from outbound marketing to inbound marketing as the inbound approach dominates the market. But even in the digital age, many businesses are re-evaluating their direct mail marketing efforts. So the question is - does direct marketing still work today? Download our white paper for the answer. You will be surprised.
Next Generation of Business Intelligence is Here
Next generation of business intelligence is here With the rapid improvement of the latest technology, traditional approaches to running organizations have become obsolete. Nowadays, business professionals want to use equipment and tools that can help them make informed decisions. Business Intelligence (BI) has taken rapid strides from the time it came into being in the… Continue reading Next Generation of Business Intelligence is Here
Using Machine Learning to Grow Customer Lifetime Value (1 of 2)
Using Machine Learning To Grow Customer Lifetime Value (1 of 2) In today’s customer-centric market, it’s very important to get to know a customer’s lifetime value (CLV). Customer Lifetime Value helps businesses concentrate their activities around their most “profitable” clients. The better a business understands CLV, the better its’ strategy at retaining its best customers.… Continue reading Using Machine Learning to Grow Customer Lifetime Value (1 of 2)
Analytics Dashboards: Some Say The End Is Near, We Say Not So Fast
Analytics Dashboards: Some Say The End Is Near, We Say Not So Fast When a year comes to an end, there’s always a tendency to look back at the days gone by to analyze what certain developments mean for a certain industry or sector. So, as the curtains are set to come down in 2020,… Continue reading Analytics Dashboards: Some Say The End Is Near, We Say Not So Fast
What is Machine Learning and Machine Learning Techniques: A Complete Guide
Analyzing data in order to find patterns and apply these findings to business goals is the most general definition of data analytics. In the past few years, the flow of data into enterprises has grown exponentially, making it difficult to analyze data using traditional statistical methods. Data analytics can now overcome this hurdle by incorporating machine learning, an aspect of artificial intelligence. By building efficient algorithms, machine learning automates the process of data analysis, revealing hidden patterns and insights.
Use of STP Marketing (Segmentation, Targeting, Positioning) for B2C and B2B
Use of STP Marketing (Segmentation, Targeting, Positioning) for B2C and B2B Continuing with our endeavor to explain the concept of customer personalization based on customer segmentation in marketing, in this post, we will look at the Segmentation, Targeting, Positioning or STP marketing framework and the role it plays in marketing to not only B2C but also B2B… Continue reading Use of STP Marketing (Segmentation, Targeting, Positioning) for B2C and B2B
The Growing Importance of Data Cleansing
Data cleaning is process of deleting incorrect, wrongly formatted, and incomplete data within a dataset. Such data leads to false conclusions, making even the most sophisticated algorithm fail.