Using Machine Learning to Grow Customer Lifetime Value (1 of 2)
Using Machine Learning To Grow Customer Lifetime Value (1 of 2) In today’s customer-centric market, it’s very important to get to know a customer’s lifetime value (CLV). Customer Lifetime Value helps businesses concentrate their activities around their most “profitable” clients. The better a business understands CLV, the better its’ strategy at retaining its best customers.… Continue reading Using Machine Learning to Grow Customer Lifetime Value (1 of 2)
Analytics Dashboards: Some Say The End Is Near, We Say Not So Fast
Analytics Dashboards: Some Say The End Is Near, We Say Not So Fast When a year comes to an end, there’s always a tendency to look back at the days gone by to analyze what certain developments mean for a certain industry or sector. So, as the curtains are set to come down in 2020,… Continue reading Analytics Dashboards: Some Say The End Is Near, We Say Not So Fast
What is Machine Learning and Machine Learning Techniques: A Complete Guide
Analyzing data in order to find patterns and apply these findings to business goals is the most general definition of data analytics. In the past few years, the flow of data into enterprises has grown exponentially, making it difficult to analyze data using traditional statistical methods. Data analytics can now overcome this hurdle by incorporating machine learning, an aspect of artificial intelligence. By building efficient algorithms, machine learning automates the process of data analysis, revealing hidden patterns and insights.
Use of STP Marketing (Segmentation, Targeting, Positioning) for B2C and B2B
Use of STP Marketing (Segmentation, Targeting, Positioning) for B2C and B2B Continuing with our endeavor to explain the concept of customer personalization based on customer segmentation in marketing, in this post, we will look at the Segmentation, Targeting, Positioning or STP marketing framework and the role it plays in marketing to not only B2C but also B2B… Continue reading Use of STP Marketing (Segmentation, Targeting, Positioning) for B2C and B2B
The Growing Importance of Data Cleansing
Data cleaning is process of deleting incorrect, wrongly formatted, and incomplete data within a dataset. Such data leads to false conclusions, making even the most sophisticated algorithm fail.
Conducting Social Media Sentiment Analysis: A Working Example
Till a few years ago, it wasn't common practice to analyze customer sentiments. Today, sentiment analysis is a viable tool for businesses thanks to technological advances and also to shifts in business mindsets. The interesting thing about it and what makes it different from the other forms of data analytics is that it deals with emotions, and we all know that emotions are never black or white. An enterprise or brand can find out how the world or the consumer feels by doing sentiment analysis. This could be a positive or a negative reaction. So how does social media sentiment analysis work? Read on.
Automatic Data Ingestion in Finance
Automatic Data Ingestion in Finance There’s no doubt that automation is changing, for the better, business performances in finance. Automating data extraction and ingestion adds value to finance departments and institutions. A recent survey by Dun & Bradstreet of finance operations in the US and the UK showed that improved speed of processes was the leading motivator for… Continue reading Automatic Data Ingestion in Finance
AI Model Developed to Detect Sarcasm in Social Media Text As Part of Sentiment Analysis
Sarcasm Sentiment Analysis: AI Model to Detect Sarcasm in Social Media What is Sarcasm Sentiment Analysis (sarcastic sentiment detection)? Sentiment analysis of social media means just that – to use data to understand what people feel or think about your product, service, or even brand. Since social media today is a crucial component of digital… Continue reading AI Model Developed to Detect Sarcasm in Social Media Text As Part of Sentiment Analysis
Use of Analytics in QSRs
Quick Service Restaurant industry to grow profits? Using restaurant data analytics, you can analyze every bit of data related to your business and convert them into actionable insights that can help with everything from menu design to staff training.