Conducting Social Media Sentiment Analysis: A Working Example
Till a few years ago, it wasn't common practice to analyze customer sentiments. Today, sentiment analysis is a viable tool for businesses thanks to technological advances and also to shifts in business mindsets. The interesting thing about it and what makes it different from the other forms of data analytics is that it deals with emotions, and we all know that emotions are never black or white. An enterprise or brand can find out how the world or the consumer feels by doing sentiment analysis. This could be a positive or a negative reaction. So how does social media sentiment analysis work? Read on.
Automatic Data Ingestion in Finance
Automatic Data Ingestion in Finance There’s no doubt that automation is changing, for the better, business performances in finance. Automating data extraction and ingestion adds value to finance departments and institutions. A recent survey by Dun & Bradstreet of finance operations in the US and the UK showed that improved speed of processes was the leading motivator for… Continue reading Automatic Data Ingestion in Finance
AI Model Developed to Detect Sarcasm in Social Media Text As Part of Sentiment Analysis
Sarcasm Sentiment Analysis: AI Model to Detect Sarcasm in Social Media What is Sarcasm Sentiment Analysis (sarcastic sentiment detection)? Sentiment analysis of social media means just that – to use data to understand what people feel or think about your product, service, or even brand. Since social media today is a crucial component of digital… Continue reading AI Model Developed to Detect Sarcasm in Social Media Text As Part of Sentiment Analysis
Use of Analytics in QSRs
Quick Service Restaurant industry to grow profits? Using restaurant data analytics, you can analyze every bit of data related to your business and convert them into actionable insights that can help with everything from menu design to staff training.
Why Brick & Mortar Grocers Should Leverage Their Data
The traditional brick & mortar grocery sector faces two threats: Internet-based shopping & the entry of non-traditional players in the segment. In addition to learning more about their consumers, brick-and-mortar retailers can provide a better shopping experience than online retailers through the use of technology.
Multi-channel Integration Strategy
Marketing that combines indirect and direct channels, such as online and retail store channels, direct mail, and email, is called multichannel marketing. Businesses need to be where their customers are. Using this marketing strategy you must encourage your customers to buy your service or product via their preferred channel of choice. It’s all about the customer's choice.
