Resources

Identity Resolution – The Key to Improving Marketing ROl

Is A Customer Data Platform A Cure-all For Marketing?

Here’s how we helped a retailer win the Buy Box on Amazon

We were approached by an online retailer who wanted to: 1) Assistance in “winning” the

Benefits of Targeted Email Marketing

Email marketing offers many benefits. Marketing by email is a great way to customize your

What Is A Customer Data Platform & How Do You Select The Right One?

A customer data platform (CDP) is software that unifies data. With it on top of

Tackling The Challenges Of Dirty Data

The word dirty data refers to information that is inaccurate. Completely removing dirty data from

Building An Easy-To-Understand Analytics Dashboard Is Easier Said Than Done

Building An Easy-To-Understand Data Analytics Dashboard Is Easier Said Than Done Many organizations rely on

The Many Routes From Data to Visualization

The Many Routes From Data To Visualization Data visualization makes it comparatively easy for the human

Voice of Customer Analytics and Analysis

The idea of the Voice of the Customer (VoC) is to understand how your customers