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The Many Routes From Data to Visualization

The Many Routes From Data To Visualization Data visualization makes it comparatively easy for the human brain to comprehend the information, but simultaneously, visualization also helps in detecting patterns and outliers in data sets. The increasing dependence on data has

| 17 Mar 2021
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Voice of Customer Analytics and Analysis

The idea of the Voice of the Customer (VoC) is to understand how your customers feel about your products and services when they use them, and what they expect from them. This process focuses on understanding customers, their expectations, and developing products to meet those needs. Using data science and analytics tools, Voice of Customer Analytics (VoCA) collects relevant information from unstructured data, such as reviews and data collected from social media websites.

| 10 Mar 2021
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A Comprehensive Guide To Predictive Analytics

The goal of predictive analytics is to determine the future using several techniques and tools. These days, it uses machine learning techniques as well as data and algorithms to provide the best scientific evaluation of what the future will bring. Even though predictive analytics has been around for years, it's only now that more organizations are turning to it. That's because in order to handle the large amount of data, today we have faster computers, cheaper technology, and easy-to-use software, all of which make predictive analytics deployment easier. Enterprises are slowly turning to predictive analytics to discover new opportunities.

| 10 Mar 2021
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How Customer Segmentation can be Used in Product Development

How customer segmentation can be used in product development? Customer segmentation is a well-known marketing strategy to attract leads, but one of its uses is also for new product development. Customer segmentation can be a tool for market entry strategy to identify pote

| 11 Feb 2021
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How Cohort Analysis is Useful for Marketers?

How Cohort Analysis is Useful for Marketers? A few months ago, we had written about the many ways in which cohort analysis can help businesses retain customers. In fact, as compared to other forms of data analytics, cohort analysis is one of the easy ways for a business t

| 02 Feb 2021
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Use of Machine Learning In Marketing: Saving Cost of Customer Acquisition

Use of Machine Learning In Marketing: Saving Cost of Customer Acquisition Marketers are increasingly finding machine learning (ML) an ally in their work. Although a new entrant here as compared to other fields, the use of commercial machine learning in digital marketing

| 18 Jan 2021
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5 Key Data Analytics Trends for 2021

5 Key Data Analytics Trends for 2021 2020 was a year when the COVID-19 pandemic shook up the world of business and commerce, adversely affecting almost every sector save data analytics. In the new year, the pandemic will continue to remain on everybody’s minds, despite va

| 25 Dec 2020
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Visualizing Customer Journey Using Sankey Diagram

Visualizing Customer Journey Using Sankey Diagram Customer journey mapping is the visual process of plotting a customer’s journey and analyzing their interactions with a brand. This helps companies look at their business from the customer’s viewpoint. That, in turn, helps

| 23 Dec 2020
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How A B2C Customer Data Platform CDP Can Deliver A Customer-centric Experience: A Complete Guide

This guide explains the concepts of a B2C Customer data platform (CDP) and predictive analytics, and how businesses, big and small, can benefit from these technologies. How a B2C CDP Customer Data Platform can deliver a customer-centric experience: read a complete guide.

| 11 Dec 2020
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